You're putting the cart before the horse. People are not upset because the wording was offensive. People are offended because the wording was upsetting. The fly

You're putting the cart before the horse. People are not upset because the wording was offensive. People are offended because the wording was upsetting. The flyer clearly objectified "Women". Objectification of any category of humans should be considered wrong in any context. This is not a case of moral relativism (or at least it shouldn't be).