I was onboard with this until > CEOs and CFOs are increasingly frustrated by [...] software engineering is too nuanced to measure, when sales teams have indivi

I was onboard with this until > CEOs and CFOs are increasingly frustrated by [...] software engineering is too nuanced to measure, when sales teams have individual measurements and quotas to hit, as do recruitment teams in the number of positions to fill. The executive reasoning goes: if other groups can measure individual performance, it’s absurd that engineering cannot." It's absurd to think that those other can be! THAT is the flaw! Those measurements and quotas of sales/marketing/recruitment/etc are hugely corrupting! They lead to selling features that don't exist and cannot exist. They lead to bad hires. This same incorrect thinking leads directly to Teaching-to-the-test. To bureaucratic grant proposal systems. And most likely tons more that I just don't know about. Measuring the wrong thing is pervasive. That the article thinks other fields can be measured without corruption totally undermines the entire article. This is exactly why McKinsey are stupid enough to think programmers can be measured: because they are not programmers. Exactly like how politicians think they can measure teachers: they are not teachers.