They could demonstrate that they understand why this was offensive instead of the obtuse, head-patting response. "We now understand that _____ is offensive to _

They could demonstrate that they understand why this was offensive instead of the obtuse, head-patting response. "We now understand that _____ is offensive to _____ because of ____. In turn, it has _____ effects on our industry. Sorry!" It's not really that hard if you have a capacity for basic cognitive reasoning. What my main point is, a person put up a bottled apology that follows all the rules, but it doesn't correct the behavior. It's a fix for the symptom, not the underlying problem.