The flat panel market is not driven by screen accuracy, as is demonstrated by the consistently over-the-top display settings on every model in the big box retai

The flat panel market is not driven by screen accuracy, as is demonstrated by the consistently over-the-top display settings on every model in the big box retailer. The screens are not shown on the sales floor as accurate, nor could they be as the lighting conditions of the store are far from any average home lighting use. Further, there are few if any models where, once home, unpacked and connected, will provide any presets that are accurate. It takes a concerted effort on the part of the consumer to modify the settings to bring the screen closer to accurate. But ask any of those new flat panel owners if they'd be willing to give up the flat panel and take their old CRT back, and the answer will be no. That's essentially the iPad 3 screen compared to the iPad 2 or other tablets. The accuracy is of some interest to professionals in various industries. Though, without built-in color management, the accuracy of the screen may not be of much long term value to those same professionals. There is one possible longer term affect of the accuracy of the iPad 3 screen: consumer expectations of color accuracy may be set according to this screen and if other tablets fail to deliver close approximations of that accuracy, those tablets may be considered inferior. However, in this case "accuracy" could just as easily be replaced with "looks really good", which doesn't necessarily mean accurate at all. An average flat panel consumer may believe that "brighter is better" (LCDs are known to have higher brightness than Plasma), but their belief doesn't make it true (because it isn't).