Which is why we can't fix or even effect in any meaningful way by making McD offer lighter fare. What ends up happening is we end up paying a bunch of assholes

Which is why we can't fix or even effect in any meaningful way by making McD offer lighter fare. What ends up happening is we end up paying a bunch of assholes with masters degrees to administer the program. McDonald's pays a bunch of assholes with bachelors degrees to figure out how to maximize their gain. Before long they are touting their healthful options which take up about 6sq inches on their board on commercials so that people don't feel bad or unhealthy when they roll up to the drive through window even though they actually ordered the double quarter pounder and the ass expander 2000 shake. Fast forward a little bit and their lobbyists have convinced government to further incentivize healthy options by paying Restaurants that implement absolutely meaningless standards that do nothing for anything and we are actually subsidizing giant asses whose milkshake brings all the obesity adjacent diseases to the yard. If you actually want to disincentivize negative things you have to either actually forbid them or just make it more expensive. Incentives will always be gamed and end up as free giveways. See bullshit carbon credits. Want people to eat fewer big macs? Tax them at 100% and watch most of the cheap fast food implode and cease to exist. Want those people not to starve watch in amazement at a virtue of UBI you can tax things out of existence that destroy people's health without starving people.