Less important now. Back when 17 million would tune in to watch Coronation Street 3 times a week it was a much bigger thing. It's rare to get half that for lega

Less important now. Back when 17 million would tune in to watch Coronation Street 3 times a week it was a much bigger thing. It's rare to get half that for legacy live TV outside of specific major broadcasts (The Euro 2020 final pulled in 30 million) -- the 10th most watched show of 2022 only got 8 million and the soaps are lucky to get 6 - inlcuding those watching time-shifted.