Agreed, I've taken a raised interest in comedians since the whole podcast thing has turned into a movement and something of an artform. I've seen three comedia

Agreed, I've taken a raised interest in comedians since the whole podcast thing has turned into a movement and something of an artform. I've seen three comedians in the last month - I don't think I'd seen more than one per year before this. But really, musicians have been doing the equivalent - selling albums at a flat/reasonable rate - on Bandcamp for years now. For most of them, being on a label is more about getting exposure in the right channels (getting reviewed on high profile sites, being in premier showcases, etc.) and showing that they live up to curated tastses, which is more difficult than the comedy world. Exposure seems easier in comedy. A comedian can generate/distribute brand new material (jokes) on twitter or on a podcast at a clip that musicians can't compete with. Subjectively, there seems to be fewer comedians than bands, which is more amicable to cooperation.