I'm surprised the potential here wasn't recognized; seems like a no brainer given the target market (one that's growing ridiculously fast with no signs of slow

I'm surprised the potential here wasn't recognized; seems like a no brainer given the target market (one that's growing ridiculously fast with no signs of slowing down) and the obvious level of quality! Of course what doesn't look like a no brainer with the benefit of hindsight ;) Out of curiosity what change did you make that led to your conversion rate increasing so dramatically? You mentioned something in your post too, but didn't elucidate.