Listen, my girlfriend is wild about her iPad. She is far more into it than she has ever been into her Mac laptop. For her, the laptop is boring and she uses it

Listen, my girlfriend is wild about her iPad. She is far more into it than she has ever been into her Mac laptop. For her, the laptop is boring and she uses it for work, but the iPad is her link to her loved ones. Every Saturday she does a Skype call with her parents (who live in Poland). When she is cooking she listens to Polish radio, via the iPad. When she travels she takes the iPad, not the laptop, so she can check her email, and Facebook. She does not watch much TV, so the quality of a TV would never matter to her. She does not even have cable, or Netflix. The iPad is the main consumer electronic device in her life. In terms of hours of use per day, she uses the iPad even more than her cellphone. (She has a fairly old and "dumb" cellphone.) The other day we were walking down the street (Columbus Avenue, up in north Manhattan) and we passed a store that was advertising the new iPad. She wanted to go in and check it out. There is no other electronic device that she would go out of her way to see. For some people, the quality of the iPad matters far more than the quality of any other consumer electronic device. And these are not necessarily technical people.