3 ms·

I'm so frustrated that this is on the BBC, on The Verge, it's everywhere. It is TOTAL NONSENSE. I don't even need to comment much, if you read the original res

I'm so frustrated that this is on the BBC, on The Verge, it's everywhere. It is TOTAL NONSENSE. I don't even need to comment much, if you read the original research you will quickly discover just how poor this paper is. They haven't remotely correctly characterised it and a holistic approach would show the ridiculousness of the claims. People are too busy to read a few pages though, but not too busy to write a bunch of crap and try and get ad impressions.

joejohnson 15y ago
Can you elaborate on this?
yew 15y ago
It looks reasonable enough to me. I suppose you could quibble with some of the details of how they assign hardware utilization to software components. Apps with heavy same-resource utilization independent of ad serving might face some mischaracterization, although the basic message (advertising represents a non-negligible power drain) remains intact. Am I missing something? I admit to having only read the paper once.