What if there is no money to win, but only a huge risk for big loss of market share for FAMG companies if they don't get of the AI train? Google Search might n

What if there is no money to win, but only a huge risk for big loss of market share for FAMG companies if they don't get of the AI train? Google Search might not earn more money it does now by buying Nvidia devices, but might loose big to a competitor if it does not.