Hopefully this study by Wendy Wood and Ian Anderson is experimentally solid and replicates. If true it deals quite a blow to the plague of social media - one of

Hopefully this study by Wendy Wood and Ian Anderson is experimentally solid and replicates. If true it deals quite a blow to the plague of social media - one of the ugly faces of surveillance capitalism. If the more people engage the less value their engagement yields, that's a great natural feedback brake. It might seem like obvious attention dilution, but I think it counters the foundational 'scale' model of surveillance capitalism, eventually making the observed "choices" of users barely above the noise floor.