He’s exchanging a career’s worth of credibility for media attention and the resulting financial opportunities that result from media attention. It’s as a simple

He’s exchanging a career’s worth of credibility for media attention and the resulting financial opportunities that result from media attention. It’s as a simple as using an existing platform to say outrageous things in a confident manner frequently enough to stay in the spotlight, many politicians around the world are running this playbook right now. It helps to play the victim when (rightly) criticized, it helps create an other to fight against.