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This is the model of new media for any type of artist. Create enough value that you establish yourself as an expert in whatever your art is and then exploit se
by bksenior 15y ago
This is the model of new media for any type of artist.
Create enough value that you establish yourself as an expert in whatever your art is and then exploit secondary pursuits. I constantly refer back to Diddy getting famous with music, but also establishing himself as a partying/lifestyle expert and then making a killing on Ciroc. 50 cent did it with vitamin water and fitness, Athletes do it with endorsements.
It is the Tony Robbins model. His books didn't make him rich but they allowed him to charge 500k a speaking gig.
Your initial art is your marketing that develops your right to charge money for future art.
- mikecane 15y ago>>>It is the Tony Robbins model. His books didn't make him rich but they allowed him to charge 500k a speaking gig. And Robbins failed with Breakthrough on NBC. So not all success is guaranteed even when it seems to be.
- bksenior 15y agoAgreed that success is not guaranteed. The other two factors are context and success expectation. You can't win NBA MVP and expect to successfully go and sell cookware (unless you are known for being a cook outside of the league) it is not what people trust you for. You also need to look at the size of the audience of your accepted expertise. Tony Robbins is known, but apparently not enough to float a primetime television show.
- mikecane 15y ago>>>Tony Robbins is known, but apparently not enough to float a primetime television show. Which actually surprised me, given his infomercials made his fame.