Point is, McDonald's wouldn't do that for long. They don't have that big margins. Google's shareholders might, for a while, for the sake of "control". But eith

Point is, McDonald's wouldn't do that for long. They don't have that big margins. Google's shareholders might, for a while, for the sake of "control". But either way, it's not sustainable. The anti-adblockers are right about that part. They're just wrong that watching ads without spending a ton of money on the products help matters.