> Creators have no chance of building a legitimate brand This sentence is only correct if you affix [on the platform] to the end. There is nothing stopping the

> Creators have no chance of building a legitimate brand This sentence is only correct if you affix [on the platform] to the end. There is nothing stopping these creators from creating their own websites and using TikTok and Instagram to market themselves in much the same way they do now, directing viewers to their own website rather than OF. I don’t think the algorithm game is the driving force of viewership. I think it is the content creators “advertising” via TikTok and Instagram followings. Honestly it seems OF has the least platform control of most “social” sites.