I think you're right. And I think given that Bing had a slight bump but then went back down[0] is going to make Google question whether or not they want to rele

I think you're right. And I think given that Bing had a slight bump but then went back down[0] is going to make Google question whether or not they want to release SGE[1] fully to everyone. Then again, I could be daydreaming and it goes through anyway, but as you say - this kind of chatbot AI is literally threatening Google's ad business directly, and if they wanted to - they could have eaten a lot of people's lunch but it would have cost them enormously. [0]: https://martech.org/ai-boost-bings-market-share-is-down-6-months-after-launch/ https://martech.org/ai-boost-bings-market-share-is-down-6-mo... [1]: https://blog.google/products/search/generative-ai-search/ https://blog.google/products/search/generative-ai-search/