There may be a reason beyond the product that they're doing this; it might be a talent acquisition, they might think Draw Something has too much traction for th

There may be a reason beyond the product that they're doing this; it might be a talent acquisition, they might think Draw Something has too much traction for them to compete, or they might think the company's portfolio of games is strong. OMGPOP has stuggling making a hit (until DrawSomething), so now that they're in the national spotlight, Zynga might like what they have to offer.