Coincidentally: my father, who's been in the hair business for a few decades, has been working hard in this direction for the past few years. He's had a reasona

Coincidentally: my father, who's been in the hair business for a few decades, has been working hard in this direction for the past few years. He's had a reasonably-natural haircare line since the 90s, but he's put a lot of work into changing suppliers and reformulating to push further in that direction since being diagnosed with an autoimmune disorder (and wondering what role touching hair product several hours a day 6 days a week for decades may have played). It feels like the time has come.