The fundamental problem is they haven't built an asset, and now they're trying to sell a job and likely deluded about the value. If all you have is a business

The fundamental problem is they haven't built an asset, and now they're trying to sell a job and likely deluded about the value. If all you have is a business that supports a good wage for 1-2 overworked owners, that's worth something not materially different from $0.