All anecdotal indications suggest advertising is dying on it (lower revenue, lower quality ads, lower relevance). Quality and relevance form a flywheel with use

All anecdotal indications suggest advertising is dying on it (lower revenue, lower quality ads, lower relevance). Quality and relevance form a flywheel with user engagement, so a decline is worse than in isolation. A range of anecdotes are still anecdotes, but the direction all being the same is something I’m drawing conclusions from. 2021 Twitter’s ad revenue was not sustainable. This suggests X’s likely lower ad revenue and declining in the mid to long term. An unsustainable platform cannot sustain indefinitely.