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Twitter's 'X' name change has led to a decrease in App Store downloads
- lwansbrough 3y agoI suspect the change in icon colour, logo and name is also breaking usage habits that have been built up over the last decade and a half. I find myself staring at my home screen sometimes, unable to remember what app I wanted to open (Twitter) and not seeing the visual queue I need to remember.
- 3cats-in-a-coat 3y agoIndeed. You change a bad brand when things are going better. You don’t change a good brand when things are going worse. This was the worst time. In my mind Twitter is the app for short news, insights, celebs quips, links, and fun exchanges. In my mind X is the app I click to check if Elon Musk did something stupid in between mountains of bot crypto and onlyfans scams, negative polarized mass of morons shouting at each other and trying to farm engagement for money.
- smashed 3y agoThe graph in the article does not even cover a full month. There is a downward swing but that could be a normal change in any given month? A 6 month to a full year graph would show a better trend..?
- wizofaus 3y agoRead the article. No other social media app saw the same decline.
- digitallis42 3y agoMuch like "the artist formerly known as Prince", I have yet to hear a news outlet refer to the thing as anything other than "the company formerly known as Twitter".
- duskwuff 3y agoSaying "fewer users are downloading X" (or whatever) just sounds like the author forgot to fill in a blank.
- joeframbach 3y agoIt's been several years and we still have to append "actually known as Square" to any mention of "Block". It's one of those glaring signs that the rebrand was a mistake.
- dangus 3y agoNot really the same, Block is the holding company, Square is the product. Just look at squareup.com Same situation as Alphabet and Google. In contrast, X is changing all of its branding and slowly removing “Twitter” from everything, slowly but surely. Check out their recent blog posts: they don’t call anything Twitter.
- d3psi 3y agothe rebranding was rushed. frankly, twitter was a mess and musk needed to get rid of its tainted name. but that rebranding was rushed, and created an even bigger chaos than before. it's like nothing was learned from facebooks rebranding. both of those could have been executed better.
- lwansbrough 3y agoI don’t see much evidence of the Twitter brand having a tainted name. And it’s laughable to suggest that’s why it was changed. Twitter was a household name, it was the place where people went to talk about stuff. And people knew that about it. X is… for blazing my glory(???)
- duskwuff 3y ago> And people knew that about it. X is… for blazing my glory(???) I still can't help reading "blaze your glory" as a barely veiled drug joke.
- johndunne 3y agoI still don’t know why the name. For me, x marks the spot, x can be shorten some words, and in a domain name you better go incognito before opening.
- IOT_Apprentice 3y agoTwitter as a brand wasn’t tainted, but Musk certainly is. Destroying a brand & a platform to build a lesser one is foolish.
- smrtinsert 3y agoAbout as useful a rebrand as "the"
- anotheruser13 3y agoThanks, this made me laugh!
- richbell 3y agoTrue. "X" seems to get filtered out of searches like a stop word.
- wizofaus 3y agoYou'd think "a word distinctive enough to be a good search term" would be high up on the list of "essential properties for a successful brand". Though somehow a Google search for just "X" does at least have some hits for the brand in question. Vs "twitter", where all of the hits are (still) for the brand formerly known as...
- rawling 3y agohttps://news.ycombinator.com/item?id=37203945 https://news.ycombinator.com/item?id=37203945 Related, 189 comments
- thereald0tt 3y agoExpected, and this will change as the brand either dies or gains more value.
- bmitc 3y agoThat's great news.
- ChrisArchitect 3y ago[dupe]
- ChrisArchitect 3y agoLots of discussion when this was news a week ago: https://news.ycombinator.com/item?id=37203945 https://news.ycombinator.com/item?id=37203945