> If you want something distinctive it's hard to avoid commercial fonts. I get what you mean -- Lobster is everywhere in the summer, and it is cute but now not

> If you want something distinctive it's hard to avoid commercial fonts. I get what you mean -- Lobster is everywhere in the summer, and it is cute but now noticeably cheap. But again I tend towards thinking that this is an over-egged pudding, because truly distinctive commercial fonts are as likely to have negative associations, surely? Unless you're buying something that nobody else uses, and that has the same support issues as these blogs try to scare people with. If you want something truly distinctive, you can pay for someone to make a font suite for you, and you can consider your own needs. The BBC have for example been transitioning their sites for years over to their "Reith" font family, which has enhanced readability and rather fewer confusable pairs. ITV (the original and largest commercial TV channel in the UK) has their own typeface, "Reem", which is rather nice work (classier than most of their TV content). A pragmatic approach for many producers would be to pick a well-considered open-licensed sans or serif face and get a font designer to produce something distinctive (that need not be a truly complete face) to pair with it for captions, logotype, alternates etc.