3 ms·

This is, frankly, why one should approach all the "why should you use commercial, licensed fonts?" blog posts with a jaded eye. There are so many "they may hav

This is, frankly, why one should approach all the "why should you use commercial, licensed fonts?" blog posts with a jaded eye. There are so many "they may have missing glyphs", "free fonts may breach copyright", "there's no support" stories. And they amount to FUD from blog sites that don't talk openly about being on commission from commercial exchanges. If you want great results on a website in particular, you could use a system font stack (which is often kinder on your users) or a common readable open font for body text, and then consider paying a brand designer with experience designing fonts to design a caption/headline typeface paired with it just for your own use. Or you could pair a system font with an existing font from an indie designer that does not use a font-serving CDN or have per-view licensing rules. But there are high quality fonts in Google fonts that you can easily extract (the Create Block Theme plugin for Wordpress will now install Google fonts locally) and there are font-pairing tools that can help you make good decisions. This is one of those things that has just moved on. There are so many ways to do this that don't involve stolen fonts.

jsmith99 3y ago
There are plenty of excellent open source fonts with full glyph support and perfect kerning etc. But many are overused. If you use something like Raleway or other popular fonts, visitors will have a subconscious sense of familiarity and associations which you may or may not like. If you want something distinctive it's hard to avoid commercial fonts.
- tptacek 3y ago
  Or you can just assume that distinctive letter shapes are not a problem you need to go out of your way to solve, and move on with your life, right? I think it's good to remember that there is a species of online person call "the font nerd" (I know because I am one and have font nerd friends), and font nerds would very much like it to be important to select interesting type combinations, and many are not above rationalizing urgencies for that hobby. But I doubt anybody in the real world actually cares. Look at the site we're on!
  - bemusedthrow75 3y ago
    A wide variety of people in the real world -- designers, brand designers, accessibility designers, book publishers, teachers, avid readers -- absolutely care about this. I am often surprised by how much considered opinion non-professionals have about font choices, about readability etc. The site we're on: I don't think we are going to agree that this is the real world... ;-) (Ask anyone with dyslexia about typefaces and they can tell you a lot about what they like and don't like. Tell them about typefaces designed with dyslexia in mind and they may love you forever. I totally changed someone's life by introducing her to OpenDyslexic.)
    - tptacek 3y ago
      So: professional font nerds care. And there are pathologically bad choices to make that make pages unreadable to people with reading difficulties. I think my argument admits both of those amendments without really bending all that much.
      - bemusedthrow75 3y ago
        > So: professional font nerds care. I think I listed a broad enough constituency to rebut that claim. But I would agree that bad font choices (as well as bad colour contrasts) are a significant downside of all the flexibility.
        tptacek 3y ago
        Just because this is fun: "designers, brand designers, accessibility designers, book publishers" are all professional font nerds. Teachers and "avid readers" might not be, but I dispute that either of those groups cares as much about font selection as font nerds wish they did.
    - thereisnojesus 3y ago
      You sound like an artist and not a professional designer.
- bemusedthrow75 3y ago
  > If you want something distinctive it's hard to avoid commercial fonts. I get what you mean -- Lobster is everywhere in the summer, and it is cute but now noticeably cheap. But again I tend towards thinking that this is an over-egged pudding, because truly distinctive commercial fonts are as likely to have negative associations, surely? Unless you're buying something that nobody else uses, and that has the same support issues as these blogs try to scare people with. If you want something truly distinctive, you can pay for someone to make a font suite for you, and you can consider your own needs. The BBC have for example been transitioning their sites for years over to their "Reith" font family, which has enhanced readability and rather fewer confusable pairs. ITV (the original and largest commercial TV channel in the UK) has their own typeface, "Reem", which is rather nice work (classier than most of their TV content). A pragmatic approach for many producers would be to pick a well-considered open-licensed sans or serif face and get a font designer to produce something distinctive (that need not be a truly complete face) to pair with it for captions, logotype, alternates etc.
- deleted 3y ago
  [deleted]
- FireInsight 3y ago
  Talk about overused, anyone else seeing Space Grotesk absolutely everywhere?
  - bemusedthrow75 3y ago
    Not in the UK... but maybe now I will see it everywhere!
  - sbuk 3y ago
    That’s what it’s called! Horrible typeface. I hate the flat decenders on the “g” and the “y”.
- fsckboy 3y ago
  >There are plenty of excellent open source fonts with full glyph support and perfect kerning etc. that's not the problem, the problem is that there are 100x as many which are not excellent, have terrible kerning, etc. and sorting between them is really time consuming. Not to mention the category of "90% of the way there" knockoffs where you can't (because you're not an expert) tell till later that you're working with something really lame. If you're not a graphic designer, it's really difficult to navigate. (and don't read that as an endorsement of graphic designers, hire those and you've just added a lot of form bathwater, out from which the function baby will be thrown :)

jsmith99 3y ago

There are plenty of excellent open source fonts with full glyph support and perfect kerning etc. But many are overused. If you use something like Raleway or other popular fonts, visitors will have a subconscious sense of familiarity and associations which you may or may not like. If you want something distinctive it's hard to avoid commercial fonts.

tptacek 3y ago
Or you can just assume that distinctive letter shapes are not a problem you need to go out of your way to solve, and move on with your life, right? I think it's good to remember that there is a species of online person call "the font nerd" (I know because I am one and have font nerd friends), and font nerds would very much like it to be important to select interesting type combinations, and many are not above rationalizing urgencies for that hobby. But I doubt anybody in the real world actually cares. Look at the site we're on!
- bemusedthrow75 3y ago
  A wide variety of people in the real world -- designers, brand designers, accessibility designers, book publishers, teachers, avid readers -- absolutely care about this. I am often surprised by how much considered opinion non-professionals have about font choices, about readability etc. The site we're on: I don't think we are going to agree that this is the real world... ;-) (Ask anyone with dyslexia about typefaces and they can tell you a lot about what they like and don't like. Tell them about typefaces designed with dyslexia in mind and they may love you forever. I totally changed someone's life by introducing her to OpenDyslexic.)
  - tptacek 3y ago
    So: professional font nerds care. And there are pathologically bad choices to make that make pages unreadable to people with reading difficulties. I think my argument admits both of those amendments without really bending all that much.
    - bemusedthrow75 3y ago
      > So: professional font nerds care. I think I listed a broad enough constituency to rebut that claim. But I would agree that bad font choices (as well as bad colour contrasts) are a significant downside of all the flexibility.
      - tptacek 3y ago
        Just because this is fun: "designers, brand designers, accessibility designers, book publishers" are all professional font nerds. Teachers and "avid readers" might not be, but I dispute that either of those groups cares as much about font selection as font nerds wish they did.
  - thereisnojesus 3y ago
    You sound like an artist and not a professional designer.
bemusedthrow75 3y ago
> If you want something distinctive it's hard to avoid commercial fonts. I get what you mean -- Lobster is everywhere in the summer, and it is cute but now noticeably cheap. But again I tend towards thinking that this is an over-egged pudding, because truly distinctive commercial fonts are as likely to have negative associations, surely? Unless you're buying something that nobody else uses, and that has the same support issues as these blogs try to scare people with. If you want something truly distinctive, you can pay for someone to make a font suite for you, and you can consider your own needs. The BBC have for example been transitioning their sites for years over to their "Reith" font family, which has enhanced readability and rather fewer confusable pairs. ITV (the original and largest commercial TV channel in the UK) has their own typeface, "Reem", which is rather nice work (classier than most of their TV content). A pragmatic approach for many producers would be to pick a well-considered open-licensed sans or serif face and get a font designer to produce something distinctive (that need not be a truly complete face) to pair with it for captions, logotype, alternates etc.
deleted 3y ago
[deleted]
FireInsight 3y ago
Talk about overused, anyone else seeing Space Grotesk absolutely everywhere?
- bemusedthrow75 3y ago
  Not in the UK... but maybe now I will see it everywhere!
- sbuk 3y ago
  That’s what it’s called! Horrible typeface. I hate the flat decenders on the “g” and the “y”.
fsckboy 3y ago
>There are plenty of excellent open source fonts with full glyph support and perfect kerning etc. that's not the problem, the problem is that there are 100x as many which are not excellent, have terrible kerning, etc. and sorting between them is really time consuming. Not to mention the category of "90% of the way there" knockoffs where you can't (because you're not an expert) tell till later that you're working with something really lame. If you're not a graphic designer, it's really difficult to navigate. (and don't read that as an endorsement of graphic designers, hire those and you've just added a lot of form bathwater, out from which the function baby will be thrown :)