> Is it robbing video creators to mute an ad while it's playing? Is it robbing video creators to get up and grab a drink during an ad? There are many in the in

> Is it robbing video creators to mute an ad while it's playing? Is it robbing video creators to get up and grab a drink during an ad? There are many in the industry that would argue that it is, as would be "switching the channel" on a television. That's why you see a patent every couple of years for things like automatically pausing ads when they detect that a user's gaze is not on the ad, or pausing the ad and content altogether until the user confirms that they saw the ad by saying a keyword from it. There are a variety of reasons why these kinds of ad affirmation tools have not been employed yet, but it is just a matter of time until they are. There is simply too much money left on the table.