Not always, and not always possible. There is definitely more non-alcoholic consumption in the UK, with the major supermarkets allocating larger sections for A

Not always, and not always possible. There is definitely more non-alcoholic consumption in the UK, with the major supermarkets allocating larger sections for AF beer. I don't know about the situation in France, but it would hit exports here in addition to Brexit problems. I presume you are implying that the folks who aren't going sober will just consume more to offset if prices decrease, but there is going to be a limit to the amount they can.