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I have a theory that almost every UX/UI developer today is an avid player of twitch video games. And this is clear from the way they design the UI. Every page,
by NoZebra120vClip 3y ago
I have a theory that almost every UX/UI developer today is an avid player of twitch video games. And this is clear from the way they design the UI. Every page, every screen, every window, is constantly and dynamically reflowing. Buttons and other elements are moving before your eyes. Popups come and go without much rhyme or reason. "Undo" opportunities are often on short timers in a little notification window that disappears in five seconds. Web pages are often designed to surprise and inveigle the visitor with dialogs that appear when we least expect it, triggered by things like how long we've viewed a page, or our attempts to move the mouse away from the viewport, etc.
It's like the UX/UI designers have taken twitch video games as the gold standard for a UI, and therefore the visual acuity and reaction times of a twentysomething are baked-in as prerequisites for operating a simple thing like a mobile phone with your banking application, or a desktop computer viewing a normal news article.
In these cases, it's not sufficient to simply learn the UI, it's necessary to anticipate it, and lead your target so that you're prepared to click it when the opportune moment presents itself and before that moment disappears again.