Winning over customers in this arena is about familiarity, developer buy in and ecosystem. There have been dozens of "better" CMS built over the last decade but

Winning over customers in this arena is about familiarity, developer buy in and ecosystem. There have been dozens of "better" CMS built over the last decade but few succesful projects. You would have to either win over developers so much they evangelize your product to clients, or market to clients with a massive budget in order to get them nagging their team to try it. The reality I have faced for over a decade now, everyone wants wordpress. We all know it has technical and UX faults, so really dive into that phenomenon, why does everyone want wordpress, and how can I convince people to use my product instead? If you want to convince businesses to try it you have to integrate with the software they use as well. You need importers/exporters, and I would even recommend developing your own plugins for some of the more popular integrations. Get a Google Analytics integration, find the top performing Wordpress plugins and pick a few important ones, figure out how someone can sell something from your CMS (stripe, paypal?) etc. A good way to do the above might be to take on clients as if you were an agency, build them sites in your CMS and start building out plugins they need. If you were trying to make it a business I might aim for a niche and go B2B. The CMS for {industry here}.