They're probably hoping for a reaction like "Oh man, I gotta know the rest, let me pull out my credit card", but my reaction is just "Seriously? I wasn't giving

They're probably hoping for a reaction like "Oh man, I gotta know the rest, let me pull out my credit card", but my reaction is just "Seriously? I wasn't giving you my money before, and I definitely won't now." (On closer inspection, you're only "paying" by creating a "free" account with them -- but paywalls look like paywalls no matter what the price is...)