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same in the German Frankfurter Allgemeine Zeitung (FAZ): https://de.wikipedia.org/wiki/Datei:Firefox-anzeige-faz.jpg https://de.wikipedia.org/wiki/Datei:Firefo

• FirmwareBurner 3y ago
  That ad is just ... oof. Either I don't get German advertising (though I speak German) or the ad is poor.
  • heywhatupboys 3y ago
    Ads don't have to be hard blasting gangster rap, annoyingly shouting voiceover, and flashing lights. Some cultures prefer modesty and adult looks
    • FirmwareBurner 3y ago
      That doesn't mean it's automatically a good ad, even for the German culture. It could still be a bad ad.
  • hutzlibu 3y ago
    You have to consider the target audience. People who read the FAZ are fine with lots of text and probably prefer that style over something flashy. (But I also don't think it is a perfect ad)
• schroeding 3y ago
  In Germany, Firefox was the most commonly used browser by a huge margin until 2016, when it was overtaken by Chrome[1] - it still has 11% market share (20% on the desktop) compared to the ~3% in the US or world-wide. Those German ad campaigns were quite effective, apparently. :D [1] https://gs.statcounter.com/browser-market-share/all/germany/#monthly-200901-202307 https://gs.statcounter.com/browser-market-share/all/germany/...