> Car manufacturers will want to grab and sell behavior, supermarkets, banks, toothbrushes, fridges, thermostats and doorbells will want to do the same. I'm cu

> Car manufacturers will want to grab and sell behavior, supermarkets, banks, toothbrushes, fridges, thermostats and doorbells will want to do the same. I'm curious why you think so if the goal isn't advertising. Behavior data is useful for business that deals with behavior. But I can't think of broad reasons for these companies to collect such data when you're already a customer, because they don't need to affect your behavior that that point, right? Unless they're advertising to you.