5 ms·

Show HN: Just launched our landing page, looking for constructive feedback.

13 points by rvcamo 15y ago

hobonumber1 15y ago
I like the colors, especially the buttons, but I would suggest changing the background of the top-section on the landing page, perhaps to a black, to draw my eyes more to that spot.
- rvcamo 15y ago
  Thanks for the feedback! We want to keep everything really simple and clean, maybe we will go with a darker shade of grey up top.
MoOmer 15y ago
Looks clean, but my eyes aren't drawn to any one place, as hobonumber1 mentioned. I would take a different approach, and place the tagline underneath the logo, so that I actually know what the company that runs this website does. Once I know that, I'll move on to reading the bullet points - if they adequately outline some interesting features of the product relating to the tagline, I'll watch the video. Only after the bullet points or video, though, will I be looking for a 'click to join' button.
- rvcamo 15y ago
  Thanks for the insight!
dmils4 15y ago
This looks like a really cool product - put one clear call to action at the top, instead of your three sub-points. Look at http://www.mixpanel.com http://www.mixpanel.com for some inspiration. They have the best landing page I've ever seen (and the funny thing is that it's probably always changing).
- rvcamo 15y ago
  Thanks! Wow their landing page is legit I love it.
- petercooper 15y ago
  Rapportive is perhaps my favorite - http://rapportive.com/ http://rapportive.com/ - it also has a single call to action, but I think the way they show off the feature in-page is even better.
3pt14159 15y ago
The tool seems geared towards beginners, but there are very few beginners that would be exposed to it naturally without some kind of super value add that experienced tweeters would find useful. I would refocus the marketing, branding, and product towards them so that they start sharing how useful the service is (for more powerful features) and keep the beginner stuff for when actual beginners find out about it.
- tstegart 15y ago
  I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.
  - rvcamo 15y ago
    The thing is, it's both. Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesmen charging hundreds of dollars to create a basic Facebook and Twitter page for the business owner. On the other end we have our Pro tool. This tool will be a powerful marketing tool for social media community managers and enterprise marketing teams. We plan on utilizing the data from our free users to offer optimal posting times, key words, phrases,customized analytics, and targeted marketing on an enterprise level.
    - dmils4 15y ago
      Usually the free product gives you a taste of the premium one. It sounds like your idea for a free product is totally different (if I'm understanding your point correctly). Something to consider.. I do like the idea of a codecademy for social media as a way to generate future paid users, you just may need to reconfigure the flow. The social media tutorial piece of this is great for buzz, but ultimately it sounds like your main product is the one for community managers, and those are the people who will bounce the second they think your site is going to teach them how to create a twitter account.
vbrendel 15y ago
I see too many numbers, it's not immediately clear what for. Maybe create a 5 second test to really help optimise it. http://fivesecondtest.com/ http://fivesecondtest.com/
- rvcamo 15y ago
  Thanks for the tip! We will check it out.
ivyirwin 15y ago
Other people have commented on highlighting the call to action, so I'll try to give some design feedback if you're up for it. The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look. I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents. Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?
vladimirm 15y ago
ivyirwin's comment is pretty spot on. His points about having to click the video twice and there not being enough contrast were something that jumped out at me too. I think the second block (the one with the three features, button and video) needs to be emphasized. Instead of being overshadowed by the top nav and the content below, it should be the opposite. Make the font size for the features bigger and change the icons to something more relevant (I would not necessarily associate those icons to those ideas by themselves). And, as mentioned before, the video should play once the play button is clicked. Another thing that caught my attention is the difference in font sizes and how they don't necessarily make sense. Your headlines are smaller than the nav text which doesn't make sense in theory. I'm guessing you want people to check out the links in the nav but as mentioned before, contrast will do the trick. Also, you use two sans-serifs and I don't see the purpose in doing that. The "What can Kuhcoon do for you" section needs a lot more whitespace and that headline needs to be bigger and clearer. Also, you should make both of those clients section entirely click-able, I think. Finally, I get the image and the "Transforming everyone into social media butterflies!" text but somehow that whole block seems out of place: it might be an issue with the shadow above and the fact that a lot of the colors on the page are very similar.
ckluis 15y ago
Business Guy/Director of Marketing here. I LOVE THIS… OR WHAT IT COULD BE. If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications. Right now we email everyone our new blog posts with a quick checklist of things they can do to help. I don't see this being helpful for any individuals because the individuals who will find it know what social media is. I see it being powerful for sending set-up/usage instructions to other people. Sometimes if you don't live in California you deal with people who aren't on top of all the new social media tools
- rvcamo 15y ago
  Exactly! That's the point. Most of us who are tech savvy sometimes have the misconception that "everyone knows how to use social media." This is far from the truth. This tool can be used in companies to train employees, it can be used by small business owners who can learn to market their business, and it can even be used by students to learn a new skill and help them find a job by leveraging their social network.

13 points by rvcamo 15y ago

I like the colors, especially the buttons, but I would suggest changing the background of the top-section on the landing page, perhaps to a black, to draw my eyes more to that spot.

rvcamo 15y ago
Thanks for the feedback! We want to keep everything really simple and clean, maybe we will go with a darker shade of grey up top.

MoOmer 15y ago

Looks clean, but my eyes aren't drawn to any one place, as hobonumber1 mentioned. I would take a different approach, and place the tagline underneath the logo, so that I actually know what the company that runs this website does. Once I know that, I'll move on to reading the bullet points - if they adequately outline some interesting features of the product relating to the tagline, I'll watch the video. Only after the bullet points or video, though, will I be looking for a 'click to join' button.

rvcamo 15y ago
Thanks for the insight!

dmils4 15y ago

This looks like a really cool product - put one clear call to action at the top, instead of your three sub-points. Look at http://www.mixpanel.com http://www.mixpanel.com for some inspiration. They have the best landing page I've ever seen (and the funny thing is that it's probably always changing).

rvcamo 15y ago
Thanks! Wow their landing page is legit I love it.
petercooper 15y ago
Rapportive is perhaps my favorite - http://rapportive.com/ http://rapportive.com/ - it also has a single call to action, but I think the way they show off the feature in-page is even better.

3pt14159 15y ago

The tool seems geared towards beginners, but there are very few beginners that would be exposed to it naturally without some kind of super value add that experienced tweeters would find useful. I would refocus the marketing, branding, and product towards them so that they start sharing how useful the service is (for more powerful features) and keep the beginner stuff for when actual beginners find out about it.

tstegart 15y ago
I agree, although it seems there is a weird mix of copy appealing to beginners and then a bit of copy geared towards power users. Its a bit of a disconnect.
- rvcamo 15y ago
  The thing is, it's both. Our goal is to provide a free platform for non-typical users who are just starting to understand the power and influence of social media. These people are average joes. Small business owners between the ages of 30-60. Because social media changes so much on a monthly basis it's hard for them to keep up. Youtube videos are outdated, and social media consultants are essentially snake oil salesmen charging hundreds of dollars to create a basic Facebook and Twitter page for the business owner. On the other end we have our Pro tool. This tool will be a powerful marketing tool for social media community managers and enterprise marketing teams. We plan on utilizing the data from our free users to offer optimal posting times, key words, phrases,customized analytics, and targeted marketing on an enterprise level.
  - dmils4 15y ago
    Usually the free product gives you a taste of the premium one. It sounds like your idea for a free product is totally different (if I'm understanding your point correctly). Something to consider.. I do like the idea of a codecademy for social media as a way to generate future paid users, you just may need to reconfigure the flow. The social media tutorial piece of this is great for buzz, but ultimately it sounds like your main product is the one for community managers, and those are the people who will bounce the second they think your site is going to teach them how to create a twitter account.

vbrendel 15y ago

I see too many numbers, it's not immediately clear what for. Maybe create a 5 second test to really help optimise it. http://fivesecondtest.com/ http://fivesecondtest.com/

rvcamo 15y ago
Thanks for the tip! We will check it out.

ivyirwin 15y ago

Other people have commented on highlighting the call to action, so I'll try to give some design feedback if you're up for it. The monotone greyscale makes it difficult for me to get a sense of the page hierarchy. Instead of seeing 4 distinct horizontal stripes on the page I see a lot of floating objects on a grey background. For me that translates to a sense of busyness and I don't know where to look. I think just a few tweaks with colors and contrast would go a long way. One option would be to darken the top nav and third row (the 50/50 split) while lightening the video stripe. You could probably also get rid of the tagline stripe and just go straight to the footer. The increase contrast would put the focus on the video strip and de-clutter the page. My two cents. Also, why do I need to click the video twice (once to load popup, once to start it) for it to play?

vladimirm 15y ago

ivyirwin's comment is pretty spot on. His points about having to click the video twice and there not being enough contrast were something that jumped out at me too. I think the second block (the one with the three features, button and video) needs to be emphasized. Instead of being overshadowed by the top nav and the content below, it should be the opposite. Make the font size for the features bigger and change the icons to something more relevant (I would not necessarily associate those icons to those ideas by themselves). And, as mentioned before, the video should play once the play button is clicked. Another thing that caught my attention is the difference in font sizes and how they don't necessarily make sense. Your headlines are smaller than the nav text which doesn't make sense in theory. I'm guessing you want people to check out the links in the nav but as mentioned before, contrast will do the trick. Also, you use two sans-serifs and I don't see the purpose in doing that. The "What can Kuhcoon do for you" section needs a lot more whitespace and that headline needs to be bigger and clearer. Also, you should make both of those clients section entirely click-able, I think. Finally, I get the image and the "Transforming everyone into social media butterflies!" text but somehow that whole block seems out of place: it might be an issue with the shadow above and the fact that a lot of the colors on the page are very similar.

ckluis 15y ago

Business Guy/Director of Marketing here. I LOVE THIS… OR WHAT IT COULD BE. If you had a method of creating a company account and sending out invitations to employees to hook up their social media (or create new profiles) - you could provide a project management platform for submitting new content/social communications. Right now we email everyone our new blog posts with a quick checklist of things they can do to help. I don't see this being helpful for any individuals because the individuals who will find it know what social media is. I see it being powerful for sending set-up/usage instructions to other people. Sometimes if you don't live in California you deal with people who aren't on top of all the new social media tools

rvcamo 15y ago
Exactly! That's the point. Most of us who are tech savvy sometimes have the misconception that "everyone knows how to use social media." This is far from the truth. This tool can be used in companies to train employees, it can be used by small business owners who can learn to market their business, and it can even be used by students to learn a new skill and help them find a job by leveraging their social network.