I too see issues with advertising as such. It has created an unsatiable society that cannot find balance even though it churns through an ever growing slice of

I too see issues with advertising as such. It has created an unsatiable society that cannot find balance even though it churns through an ever growing slice of the planet. But I feel it is a longer term problem about how to organize markets and disseminate product availability in a less manipulative way. In a strange way the internet is actually a pull medium that should orient people more towards seeking information rather than being pushed stuff. In a sense the walled gardens and the timelines aim to replicate a push relationship (that was at its heyday during the TV era). But I really think the risks from personal data based profiling are more serious and broad based. If these practises get normalized for adtech they are normalized, period. Every industry will want to get in the act. Car manufacturers will want to grab and sell behavior, supermarkets, banks, toothbrushes, fridges, thermostats and doorbells will want to do the same. But ultimately I think we might be agreeing on the why things are happening as thus underlies everything: Unhinged pursuit of profit (= claims on society) without any care about the impact on that same society. The various risks we are discussing will only keep multiplying and aggravating if we dont find more effective harnesses to channel these behaviors towards more positive goals.