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I imagine the best way would be good old context based advertising. Don't advertise to women, but book banner ads on women's health websites, run preroll ads on
by wongarsu 3y ago
I imagine the best way would be good old context based advertising. Don't advertise to women, but book banner ads on women's health websites, run preroll ads on movie reviews of romcoms, sponsor true crime podcasts and fashion influencers, run ads on the websites of "women's health" or "cosmopolitan".
That's how basically all advertisement worked until just over a decade ago, and it's how a lot of advertisement is still done today.
- xigoi 3y agoBut if you do this, then you can't say that your company uses AI to improve your customers' experience!