3 ms·It feels like marketing sleight-of-hand. Like "you own the house, but you have to rent the walls from us".by grensley 3y agoIt feels like marketing sleight-of-hand. Like "you own the house, but you have to rent the walls from us".dylan604 3y agoOr the real world situation that happens to people, you own the domicile, but we own the land it is onjimt1234 3y agoThat's my feeling, too. It reminds me of a scene in "The Founder", the movie about McDonalds: "You're not in the burger business. You're in the real estate business."