I just googled to support my hypothesis and found this: https://www.imd.org/research-knowledge/disruption/articles/why-you-will-probably-live-longer-than-most-b

I just googled to support my hypothesis and found this: https://www.imd.org/research-knowledge/disruption/articles/why-you-will-probably-live-longer-than-most-big-companies/ https://www.imd.org/research-knowledge/disruption/articles/w... "A recent study by McKinsey found that the average life-span of companies listed in Standard & Poor’s 500 was 61 years in 1958. Today, it is less than 18 years. McKinsey believes that, in 2027, 75% of the companies currently quoted on the S&P 500 will have disappeared." I guess the first obvious takeaway is that Wordpress themselves are likely to not exist long enough to honour this deal. There's also the issue that companies that offer lifetime deals typically only do it when they are extremely cash strapped and it's basically a gamble that the initial influx of money can tide them over until a more stable revenue stream can be found, at which point all those lifetime deals are liabilities that will forever suck the company's profits. But from the other side, no personal blog is worth preserving longer than your expected lifetime, so this is presumably aimed at companies, especially given the price point. Very few companies will survive for 100 years, so they'll probably never see the benefit of this as the probability of both them AND Wordpress both surviving 100 years is even lower. Then there's the pricing. Assuming the money could just be invested to break-even against inflation, and so you can consider this as $380 a year, that sounds excessive for a blog hosting platform. It's also more than their "Business" tier. That said, it's actually less than their "Commerce" tier and their "Enterprise" tier is $25000+ per year. I'm guessing they won't allow the latter to transfer to this deal, so it's hard to see who they actually think would even buy this.