Most people have no appreciation for just how much work it takes to actually finish software. This is because unfinished software and finished software often l

Most people have no appreciation for just how much work it takes to actually finish software. This is because unfinished software and finished software often look/feel identical to non-technicals right up until customers discover the true state of the software and disengage. If the above is true, then figuring out true customer needs is critically important because creating software that no customer wants is one of the fastest ways to burn money.