"Facebook does this" This is an important point. Don't try to do what Facebook/Google/etc do because you are not Facebook or Google and you don't have a team t

"Facebook does this" This is an important point. Don't try to do what Facebook/Google/etc do because you are not Facebook or Google and you don't have a team to support the same complexity levels nor the budget to invest until that point of maturity. Trying to be like the big ones is a classic trap.