3 ms·

"the DSA bans targeted advertising based on a person’s sexual orientation, religion, ethnicity, or political beliefs and puts restrictions on targeting ads to c

by b800h 3y ago

"the DSA bans targeted advertising based on a person’s sexual orientation, religion, ethnicity, or political beliefs and puts restrictions on targeting ads to children." So I can still apparently, for example, target running shoes to people who like running, for example.

nine_k 3y ago
I wonder how will female hygiene products be advertised. One way to do that would be to advertise to everyone, and.allow to opt out. Thus the advertisers would build up a database of users who don't mind such advertisements. It will be an overwhelmingly female audience, but it's not going to be targeting based on gender (gleaned somehow), it will be based on revealed preferences of users.
- asvitkine 3y ago
  Is advertising based on things correlated with gender allowed? Since the opt-out would presumably be correlated with gender. But then if that's allowed, you can claim the AI model is just correlated with gender or whatever and not using the field directly and thus also OK.
  - htrp 3y ago
    >But then if that's allowed, you can claim the AI model is just correlated with gender or whatever and not using the field directly and thus also OK. That genererally doesn't work on protected classes even in the USA (a privacy laggard). Look up the history of redlining.
- wongarsu 3y ago
  I imagine the best way would be good old context based advertising. Don't advertise to women, but book banner ads on women's health websites, run preroll ads on movie reviews of romcoms, sponsor true crime podcasts and fashion influencers, run ads on the websites of "women's health" or "cosmopolitan". That's how basically all advertisement worked until just over a decade ago, and it's how a lot of advertisement is still done today.
  - xigoi 3y ago
    But if you do this, then you can't say that your company uses AI to improve your customers' experience!
- 3np 3y ago
  Gender/sex are still on the table tho?

by b800h 3y ago

nine_k 3y ago

I wonder how will female hygiene products be advertised. One way to do that would be to advertise to everyone, and.allow to opt out. Thus the advertisers would build up a database of users who don't mind such advertisements. It will be an overwhelmingly female audience, but it's not going to be targeting based on gender (gleaned somehow), it will be based on revealed preferences of users.

asvitkine 3y ago
Is advertising based on things correlated with gender allowed? Since the opt-out would presumably be correlated with gender. But then if that's allowed, you can claim the AI model is just correlated with gender or whatever and not using the field directly and thus also OK.
- htrp 3y ago
  >But then if that's allowed, you can claim the AI model is just correlated with gender or whatever and not using the field directly and thus also OK. That genererally doesn't work on protected classes even in the USA (a privacy laggard). Look up the history of redlining.
wongarsu 3y ago
I imagine the best way would be good old context based advertising. Don't advertise to women, but book banner ads on women's health websites, run preroll ads on movie reviews of romcoms, sponsor true crime podcasts and fashion influencers, run ads on the websites of "women's health" or "cosmopolitan". That's how basically all advertisement worked until just over a decade ago, and it's how a lot of advertisement is still done today.
- xigoi 3y ago
  But if you do this, then you can't say that your company uses AI to improve your customers' experience!
3np 3y ago
Gender/sex are still on the table tho?