Depends on the product. I get 800 people a month on my site via Bing, and it's ranked around #6 on results there. It used to be 5 a month before optimization, a

Depends on the product. I get 800 people a month on my site via Bing, and it's ranked around #6 on results there. It used to be 5 a month before optimization, and over 2000/month when it was ranked #1. It was free traffic. I'm not selling anything, but if I were, it would be costly to funnel them in via FB ads and such. It does pretty damn well for what's basically a crude net. For this channel, I'd imagine getting even second page on Google would be insane. A lot of the optimization was increasing website speed and not backlinks or whatever.