It sounds like they don't win anything either. Ultimately the expected value of the bid devolves into a binary outcome: win or loss. This strategy seems to guar

It sounds like they don't win anything either. Ultimately the expected value of the bid devolves into a binary outcome: win or loss. This strategy seems to guarantee a loss as the optimal bid is never the maximum bid, ergo it will never result in a win. What's the point? Might as well not bid at all to achieve the same outcome.