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> It's really a slow return to how TV advertising and etc worked. TV advertising is the opposite of targeted. Literally every person picking up a broadcast sig
by ForHackernews 3y ago
> It's really a slow return to how TV advertising and etc worked.
TV advertising is the opposite of targeted. Literally every person picking up a broadcast signal sees the same ads.
My neighbors having my name and address in the phone book doesn't bother me the way Google tracking every damn thing I see on the internet does. People don't notice it, but the latter is far more invasive.
- throwaway14356 3y agoit was but tv is now a specific audience: people who don't care what they watch. Sounds terrific for advertising?
- denton-scratch 3y agoThis isn't true, at least, it's not true of me. Most of my viewing is Freesat, i.e. free-to-air satellite broadcasts, which I receive via a Sky box with 2Tb of storage. I scan the schedules daily, and mark what interests me for recording. Periodically I go through my recordings, and delete stuff I'm never likely to watch. I used to have a Netflix subscription; I cancelled it when I realized that there's nothing worth watching (for me) on Netflix. Very occasionally I head to YT, but content discoverability on YT is poor. I do care what I watch; sometimes I find that I've run out of pre-recorded shows that I'm interested in; then I stop watching. And I never have TV on "in the background".
- bostik 3y ago> Literally every person picking up a broadcast signal sees the same ads. This is technically true, but only because it implies the word "same" before broadcast too. Regional ads injected into the ad slots were definitely a thing with TV already back in ~2005. So households getting their signal from the same transmitter got the same ads, but just a few kilometres away you could see entirely different ads during the advertising break.