> In earlier, physical, forms of advertising such as newspapers, TV, Retail Stores etc, the same ad used to be shown to everyone so ad slots were fewer, much mo

> In earlier, physical, forms of advertising such as newspapers, TV, Retail Stores etc, the same ad used to be shown to everyone so ad slots were fewer, much more expensive, and typically only big businesses could afford them. Well, my local newspaper shows ads for family businesses, and they don't pay that much for it. I've found my local newspaper quite interesting as well, diverse in political articles, with good cultural recommendations, and generally of higher (content) quality than the ones sold nation wide. I think your point applies to those with most eyes on them, but... The same is true in the digital age. We often give too much credit to the content we partake in. I don't think much has changed on that regard, I just think it's much more obtrusive now.