Here’s what we wrote about BIMI. Some selected excerpts: > To ensure that logos are actually truly representative of the brand involved, and more cynically, to

Here’s what we wrote about BIMI. Some selected excerpts: > To ensure that logos are actually truly representative of the brand involved, and more cynically, to make money and penalize small senders, an optional Verified Mark Certificate can be added to the DNS records, which some mailboxes will validate before showing the logo. > Unfortunately VMC certificates cost upwards of $1000 USD to purchase. Which puts them out of reach for casual or small senders (of which we are big supporters here at MailPace), and undermines the BIMI effort overall. https://blog.mailpace.com/blog/what-is-bimi/ https://blog.mailpace.com/blog/what-is-bimi/