I think you have it completely backwards. Apple aren’t necessarily that concerned with selling the most phones. They want to sell the most expensive phones with

I think you have it completely backwards. Apple aren’t necessarily that concerned with selling the most phones. They want to sell the most expensive phones with the highest margins, and still sell quite a lot. How do you get people to pay a lot for a phone, and do so fairly often? By making sure they can sell their old phone for a decent prize. Everything Apple does is in support of this. That implies that they do want you to be able to repair your phone (otherwise you couldn’t sell it), but only if it’s in a way where the buyer of the phone can feel confident that the phone they buy isn’t going to die in a month due to a shoddy repair job. Apple providing OS updates to old phones also supports this (and it also helps them with App Store revenue). Apple doesn’t care if you sell or continue to use your old phone because in that segment they’re not competing with themselves. They’re competing with cheap android phones. IMO, Apple does more than anyone to make sure their phones are used as long as possible. Most android brands are far more likely to go in a drawer as it’s not worth the effort to sell it. It doesn’t mean they couldn’t do better. I think it’ll be a process between Apple, repair shops and regulators to come up with a compromise that benefits consumers even more… including those that buy second hand (possibly repaired) phones.