Happy to. BIMI is worthless. It's a carrot to get your marketing department on board with setting up DMARC because they are the most likely to push back due to

Happy to. BIMI is worthless. It's a carrot to get your marketing department on board with setting up DMARC because they are the most likely to push back due to fears of the project affecting their email deliverability. You have to fully deploy DMARC to setup BIMI. Now, BIMI and the costs to "verify" your mark is pushed by exactly the same people who tried to sell you extended validation SSL that would turn your browser address bar green when you visited a site that had gone through this verification. Just like with EV SSL, BIMI has no positive impact on user security. They're just as likely to open / not open an email with BIMI as they are to visit a site with or without EV SSL. In some cases, it's actually worse. The only benefit to BIMI is it gives you another place for the marketing department to stick the logo so they'll stop fighting the DMARC rollout. That's it. Otherwise it's total waste of money and time. Wrote about it here: https://www.brightball.com/articles/enterprise-challenges-with-dmarc-deployment https://www.brightball.com/articles/enterprise-challenges-wi...