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Note that you have an unshown assumption here. That none of the participants lie and that you can infer niche effectively from the data. And that the ad can de

by di4na 3y ago

Note that you have an unshown assumption here. That none of the participants lie and that you can infer niche effectively from the data. And that the ad can deliver the behaviour change The ads are only cheaper if they actually find the niche people and change the behaviour. Otherwise you spent money for nothing. The problem is that we have pretty good hunch from a bundle of clues that the data and org that validate these assumptions are lying. We also have pretty good bundle of clues from the consumers that the ads are not hitting their niche pretty well. So... We have an industry that breach privacy and lie, for a purported benefit based on seemingly false assumptions. Maybe the results are not achieved.

ppsreejith 3y ago
1. Modern digital ads can be very well measured. At least the ones focused on direct conversion and not branding. Advertisers can measure the impact of their spending independently and the results can be seen fairly quickly. (Again, not brand advertising). 2. Advertisement match-making isn't perfect (which is why I wrote "in an ideal world"). There is some time and signal buffer till we get enough signal to show the right ad to the user (if ever). The intentions of the ad platform also have to be taken into consideration (Often not the case for Big Tech but even here). 3. Advertisements do have negative consequences. We can also target drugs, cults, gambling etc more effectively as well. Often the law has to play catch-up with the more controversial categories. Advertisers can also dupe/defraud buyers with false/misleading advertisements.
- Krasnol 3y ago
  You've missed the main negative part: the attack on our attention and mindfulness. I really hope that the results of neurologic research won't take much longer to put an end to this disgusting behavior, which attacks central parts of the consciousness of every victim. (Source: https://en.wikipedia.org/wiki/Thomas_Metzinger https://en.wikipedia.org/wiki/Thomas_Metzinger)

by di4na 3y ago

ppsreejith 3y ago

1. Modern digital ads can be very well measured. At least the ones focused on direct conversion and not branding. Advertisers can measure the impact of their spending independently and the results can be seen fairly quickly. (Again, not brand advertising). 2. Advertisement match-making isn't perfect (which is why I wrote "in an ideal world"). There is some time and signal buffer till we get enough signal to show the right ad to the user (if ever). The intentions of the ad platform also have to be taken into consideration (Often not the case for Big Tech but even here). 3. Advertisements do have negative consequences. We can also target drugs, cults, gambling etc more effectively as well. Often the law has to play catch-up with the more controversial categories. Advertisers can also dupe/defraud buyers with false/misleading advertisements.

Krasnol 3y ago
You've missed the main negative part: the attack on our attention and mindfulness. I really hope that the results of neurologic research won't take much longer to put an end to this disgusting behavior, which attacks central parts of the consciousness of every victim. (Source: https://en.wikipedia.org/wiki/Thomas_Metzinger https://en.wikipedia.org/wiki/Thomas_Metzinger)