Jasper.ai (formerly Jarvis) was a YC startup that launched and reached a billion dollar valuation 18 months later. They were using AI to do copywriting/SEO, an

Jasper.ai (formerly Jarvis) was a YC startup that launched and reached a billion dollar valuation 18 months later. They were using AI to do copywriting/SEO, and most importantly they were doing this before ChatGPT came out. GPT-3 wasn't approachable for lay people, and relatively few people were building on it: So a lot of marketing people were seeing generative AI for the first time through this single tool. And obviously it was earth shattering for them. - The problem is ChatGPT made outputting what Jasper does extremely trivial: I hang around random SEO FB groups and at least once a week someone asks if Jasper is worth it, and a bunch of people chime in saying no ChatGPT output is just as good. ChatGPT is also incredibly easy to use: a grandma could use ChatGPT to write an SEO friendly recipe post. That all leaves Jasper an awkward spot. I don't think they'll die, but to stay competitive they'll need to shed a ton of dead weight. They obviously can't keep all the machinery they built around GPT-3 running if it's no longer adding value, they now have to work 100x harder on positioning, etc.