If you take unlimited in its most literal meaning then no, you can't provide unlimited anything. However, I think there's a difference between saying you provid

If you take unlimited in its most literal meaning then no, you can't provide unlimited anything. However, I think there's a difference between saying you provide unlimited storage, and a SaaS tier supporting 'unlimited' users. Yea it's true that if someone tried to truly exercise the latter, for example by allocating several trillions of bot accounts, then for sure you're going to get a call from the provider politely instructing you to desist. And I think that would be reasonable of them, and the marketing should not be considered deceptive. The question is, does the same logic apply to TBs of storage? Is there anything that distinguishes these two use cases? I guess the marketing offer of 'unlimited' could perhaps be read as 'all that 99.9% of customers ever need, but if you're one of the remaining 0.1%, you have to pay extra'. That is to say, perhaps 'unlimited' could be read as a class of user that encompasses the vast majority of cases, as opposed to a literal resource quota. Is this reasonable or deceptive?