Good thing I'm not in tech, then. Pheeee-ew! edit: but to add some substance: If you (yes you, OP) are in the online advertising sphere, surely you're at the

Good thing I'm not in tech, then. Pheeee-ew! edit: but to add some substance: If you (yes you, OP) are in the online advertising sphere, surely you're at the losing end of many battles, not just this lil EU thing? I'm thinking the ever-growing prevalence of adblockers, tracker-blocking, e-mail trackers being blocked etc.? For you it must be like a game of whack-a-mole, except your mallet is increasingly smaller, and the moles' velocity is approaching lightspeed